Kusukela ekuqaleni kweminyaka engama-50 eyedlule, yimuphi umsunguli weWal-Mart uSam Walton owayethandwa kakhulu ukushayela indiza yakhe encane ukuhambela izitolo ezindaweni ezahlukahlukene, noma ukuthola amaphrojekthi amasha;
I-RT-Mart igcizelela ukuthi abaphathi abaphezulu abavakashelwa mathupha bagcina izinsuku ezingama-365 ngonyaka, futhi umphathi wayo uHuang Mingduan uvame ukuvakashela izitolo ngezikhathi ezithile.
Isitolo Sedwa IKing Ito Yokado (I-Store Store Sales e-China i-yuan ayizigidi ezingama-576 yuan, i-Wal-Mart kanye ne-Carrefour Store Store esiyizigidi ezingama-207 kanye nenhloko yaso, iphikelele isitolo seminyaka engaphezu kweyishumi nsuku zonke.
Izinkinga Emsebenzini Wokuhamba
I-Shop Patrol ibalulekile, kepha i-shop patrol nayo inezinkinga ezimbili.
Okokuqala, abathengi abaningi bavame ukuba ngokuhlelekile.
Noma ngabe isitolo sihanjiswa, izinkinga eziningi ezivelile esitolo azixazululwa kahle. Abaphathi abaningi bezitolo baphatha ukuhlolwa kwesitolo njengohlobo lokuzijabulisa. Ngempela, emi esitolo sami, ebhekene okungenani inqwaba yezisebenzi noma ngisho namakhulu abasebenzi, ebheka ukubonakala kwawo wonke umuntu, ngizwa sengathi ngibukeka njengonke kanye nenkosi. Iningi labantu ngalesi simo sengqondo yilapho isitolo besihamba sithi: "Le ndawo ayiyinhle, ngidinga ukukulungisa", "ngikhulume ngale ndawo kaningana, kungani kusakufanela lokhu?" Abaqondisi kanye nezinduna zeSigaba ngemuva baphinde banikine ngekhanda ngakunye: "Yebo. Yebo, shintsha ngokushesha, shintsha ngokushesha".
Bonke abaphathi bezitolo kulolu hlobo lwesimo sobuholi bakhathele kakhulu emsebenzini, ngoba konke kufanele kugqugquzelwe ngokwabo ngaphambi kokuthi bashukunyiswe. Isitolo nje ngeke sisuke kuye. Abaphathi bezitolo bakhathele. Ngasikhathi sinye, wabonakala sengathi uyakujabulela lokhu kukhohlisa - kube sengathi akakwazanga ukuhambisa ngemuva kwesitolo esisele. Kepha uma ehamba, uzokwazi ukuphakama kakhulu kunawe lapho eshintsha. Ngakho-ke ngifuna ukufakazela ukuthi ubalulekile futhi ubeke kahle kulesi sitolo. Umqondo uqine kakhulu, uyisiphukuphuku, futhi ungabazekayo esitolo. Isixazululo akuluci.
Okwesibili, bambalwa abantu abanekhono ezitolo ezihamba ngezinyawo.
Umthengisi ophezulu uLiu geng uphinde waphakanyiswa izindaba zikaWal-Mart mayelana nokuhambela kwesitolo se-wal-mart mayelana ne-weibo futhi wabhala: "Akekho nakanjani abantu abazokwazi ukubheka izitolo futhi bathole le nkinga ngemuva kokuhamba. Kepha akunakuxazululwa. Umphumela nakanjalo. "
UWang Chen, oneminyaka eminingi yesipiliyoni ekuphathweni komkhiqizo, ukholelwa ukuthi ama-70% abaphathi angathola kuphela izinkinga endaweni yokuhlola isitolo, bese enikeza izikhombisi; Amaphesenti angama-20 abaphathi angahlaziya ngempumelelo izinkinga, njengokuthi kungani intengo yeyunithi ngayinye iwele nokuthi kungani yokusungula kukhulu kakhulu; Amaphesenti ayi-10 kuphela abaphathi angaxazulula izinkinga, njengezinkomba zokuhlinzekwa zokwelulekwa zokwandisa amanani entengo yamakhasimende futhi asiza ukugaya okungasebenzi kahle.
Ngakho-ke, singenza kanjani umsebenzi obonakala ulula wezitolo ezihamba ngezinyawo?
Sungula uhlelo oluhle lokuhlola isitolo
Umkhakha we-Retail uyibhizinisi eliphansi le-margin. Ezimweni eziningi, izinkampani ezithengiswayo zidinga ukuncika emiphumeleni yokukhula ukuze zithuthukiswe. Izinqubo ezijwayelekile zingakhulisa umthelela wemiphumela yemali. Ngakho-ke, izinkampani ezijwayelekile zokuthengisa zenze iqoqo lesistimu yokuhamba ngesitolo ukuze lilondoloze okujwayelekile, ukuze izitolo kanye neminyango engezansi kungakhipha konke ngendlela ehleliwe futhi ehlelekile, ukusuka kumabhalane kuya kubaphathi kuya ezingeni eliphezulu. Gcina, uphathe yonke imininingwane.
Isibonelo, umnyango wesitolo uhambela esitolo izikhathi 2-3 ngosuku, bese umphathi womnyango, umona kamongameli wephansi, umphathi wesitolo, imenenja yeSifunda, uMphathi Wesifunda, uMphathi Wesifunda, noMongameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli wezwe lonke, noMengameli weNational Price, noMongameli weNational Price, kanye noMongameli weNational Price, noMongameli weNational Live Mengameli. Isonto ngalinye linamalungiselelo alo wokuhamba ngesitolo, azosiza inkampani ngokuhamba kwesikhathi.
Isimilo esifanele futhi ucacisa inhloso yesitolo
UZhang Ren, umqondisi owayenguMqondisi weWalmart China, uneminyaka engaphezu kweyishumi yokuhlanjalwa kwezitolo. Kufanele abe namagoli amathathu njalo lapho evakashela izitolo - ukuqonda isitolo, axhumane nabathengi kanye nabasebenzi bathintana nabo, bese behamba phakathi kwemigqa yamashalofu esizeni. Ukusuka kokukhulu kuya kokuhlelela okuncane, ukuhlela kwabasebenzi, i-SKU, futhi inzuzo enkulu yomkhiqizo ngamunye konke kungaphakathi kwesitolo sakhe.
Ngokwehliswa ngokwabo, ukuqeda isimo sengqondo "sobuholi", futhi kucacisa inhloso yesitolo kungatholwa inkinga ngempumelelo futhi kuxazulule inkinga ngempumelelo. Inqubo ye-Basic Shop Patrol ukwenza ukuphathwa komkhiqizo kanye nokuhlola umkhiqizo ukubheka isilinganiso se-wastage yomkhiqizo, okusha, isilinganiso se-Turnover, ngaphandle kwesitoko, bonisa ama-aesthetics, inhlanganisela, bese uyiphatha khona lapho ngesikhathi. Lapha, abaphathi abaphezulu bangafundisa ngesibonelo nangesibonelo, bedlula eminyakeni yabo yokuqongelelwa kwesipiliyoni kubasebenzi, sibafundise ukuphatha ama-warehouse, ukuthi bayibonisa kanjani imikhiqizo, nokuthi bahlobanisa kanjani imikhiqizo. Lokhu kuseyinqubo enhle yokucwaswa kanye nenqubo yokusabalalisa yebhizinisi.
Cacisa okuqukethwe okuphambili kokuphathwa kwesitolo
I-Shop Patrol ayisona nje ngokuzungeza esitolo, nayo idinga ukuthola nokuhlaziya izingxenye ezahlukahlukene zesitolo.
Ngasikhathi sinye, lapho ujikeleza esitolo, umgomo wokungaphazamisi ukuyothenga kwamakhasimende kufanele kube umgomo, futhi umgomo "wamakhasimende wokuqala" kufanele uthathwe njengomgomo. Lapho uhlangabezana nemibuzo yamakhasimende, kufanele kuphendulwe futhi kuchazwe ngokushesha, futhi ukukhomba okungahleliwe akuvunyelwe ngokuphelele. Kuyadingeka futhi ukusetha isibonelo lapho izitolo ezijikelezayo futhi ufundisa abasebenzi ukuthi basungule umuzwa oqinile wokuzibophezela. Kuyadingeka ukwenza amarekhodi abhaliwe ezinkinga atholakala futhi abhekane nazo ngesikhathi.
Isikhathi sePosi: Dec-31-2021
