Eminyakeni engama-50 eyedlule, umsunguli weWal-Mart uSam Walton wayekuthanda kakhulu ukushayela indiza yakhe encane ukuyovakashela izitolo ezindaweni ezahlukene, noma ukuthola amaphrojekthi amasha;
I-RT-Mart igcizelela ukuthi abaphathi abaphezulu bavakashela izitolo mathupha izinsuku ezingu-365 ngonyaka, kanti umphathi wayo uHuang Mingduan uvame ukuvakashela izitolo ngezikhathi ezithile.
Inkosi yesitolo esisodwa u-Ito Yokado (ukuthengiswa kwesitolo esisodwa eShayina kungama-yuan ayizigidi ezingu-576, ukuthengiswa kwesitolo esisodwa i-Wal-Mart ne-Carrefour kungama-yuan ayizigidi ezingu-147 kanye nama-yuan ayizigidi ezingu-208, ngokulandelana), kanti inhloko yayo, uTomihiro Saegada, ibilokhu iqhubeka iminyaka engaphezu kweyishumi i-Shop nsuku zonke.
Izinkinga ekuqapheni izitolo
Ukuqapha esitolo kubalulekile, kodwa ukuqapha esitolo nakho kunezinkinga ezimbili.
Okokuqala, abanikazi bezitolo abaningi bavame ukuba nemikhuba ehlelekile.
Ngisho noma isitolo siqashwe ngeso lokhozi, izinkinga eziningi ezivele esitolo azikaxazululwa ngokujulile. Abaphathi bezitolo abaningi baphatha ukuhlolwa kwesitolo njengohlobo lokuzijabulisa. Ngempela, ngimi esitolo sami, ngibhekene okungenani namashumi noma ngisho namakhulu abasebenzi, ngibheka ukubukeka kwabo bonke ngenhlonipho, ngizizwa sengathi ngibukeka njengojenene nochwepheshe. Iningi labantu abanalo mqondo Kwakungesikhathi isitolo siqashwe ngeso lokhozi: “Le ndawo ayilungile, ngidinga ukuyilungisa”, “Ngikhulume ngale ndawo izikhathi eziningana, kungani isanje?” Abaqondisi kanye nabaphathi besigaba ngemuva banqekuzisa ikhanda ngamunye ngamunye: “Yebo. Yebo, yishintshe ngokushesha, uyishintshe ngokushesha”.
Bonke abaphathi bezitolo abakulolu hlobo lwesimo sobuholi bakhathele kakhulu emsebenzini, ngoba konke kufanele kukhuthazwe bona ngaphambi kokuba kuthuthwe. Isitolo asifuni ukumshiya. Laba baphathi bezitolo bakhathele. Ngesikhathi esifanayo, wayebonakala ejabulela lo mbono - sengathi wayengenakukwazi ngempela ukuthutha ngemva kokuba isitolo sihambile. Kodwa uma ehamba, cishe uzonikeza ama-oda kunawe uma eshintsha. Ngakho-ke ngifuna ukufakazela ukuthi uyigugu futhi usesimweni esihle kulesi sitolo. Lo mbono uyisiwula kakhulu, uyisiwula, futhi uyangabaza esitolo. Isixazululo asisizi ngalutho.
Okwesibili, bambalwa abantu abanekhono lokuqapha izitolo.
Umthengisi omkhulu uLiu Geng uphinde wathumela izindaba zeWal-Mart mayelana nokuvakasha kukaGao Fulan esitolo kuWeibo wabhala: “Ukuhlolwa kwezitolo kuyinkambo ephoqelekile kubantu abathengisa izinto kanye nomongo wokuphatha. Ngeshwa, kulezi zinsuku, bambalwa abantu abanekhono ekuhlolweni kwezitolo, okuyinto okufanele icatshangelwe. “Uthe ngokuzisola: “Akuwona wonke umuntu ozovakashela esitolo futhi athole inkinga ngemva kokuhambahamba, kodwa ayikwazi ukuxazululwa. Umphumela usafana.”
UWang Chen, onolwazi oluningi ekuphathweni komkhiqizo, ukholelwa ukuthi ama-70% abaphathi angathola izinkinga kuphela endaweni yokuhlola esitolo, bese enikeza izinkomba; ama-20% abaphathi bangazihlaziya ngempumelelo izinkinga, njengokuthi kungani intengo yeyunithi ngekhasimende ngalinye yehlile nokuthi kungani isitokwe sikhulu kakhulu; Ama-10% kuphela abaphathi abangaxazulula izinkinga, njengokweluleka iziqondiso zokuthenga ukuze kwandiswe amanani eyunithi yamakhasimende futhi kusize ekuqondeni isitokwe esingasebenzi kahle.
Ngakho-ke, singawenza kanjani umsebenzi obonakala ulula wokuqapha izitolo?
Misa uhlelo oluhle lokuhlola isitolo
Imboni yokuthengisa iyibhizinisi elinomkhawulo ophansi. Ezimweni eziningi, izinkampani zokuthengisa kudingeka zithembele emiphumeleni yesikali ukuze zithuthuke. Izinqubo ezijwayelekile zingakhulisa umthelela wemiphumela yesikali. Ngakho-ke, izinkampani zokuthengisa ezijwayelekile zakhe isethi yohlelo lokuqapha izitolo ukuze zigcine indinganiso eqinile, ukuze izitolo neminyango engezansi ikwazi ukwenza konke ngendlela ehleliwe nehlelekile, kusukela kumabhalane kuya kubaphathi kuya ezingeni eliphezulu, ilandele lolu hlelo ukuze iqaphe. Gcina, phatha yonke imininingwane.
Isibonelo, umnyango wesitolo uvakashela isitolo izikhathi ezimbili kuya kwezithathu ngosuku, bese kuba umphathi womnyango, iphini likamongameli wesigaba, umphathi wesitolo, umphathi jikelele wesifunda, umphathi jikelele wesifunda, iphini likamongameli kazwelonke, kanye nomongameli. Isonto ngalinye linezinhlelo zalo zokuqapha isitolo, ezizozuzisa inkampani ngokuhamba kwesikhathi.
Ukucabanga okulungile nokucacisa injongo yesitolo
UZhang Ren, owayengumqondisi omkhulu wokusebenza we-Walmart China, uneminyaka engaphezu kweyishumi yesipiliyoni sokuphatha ukuthengisa. Kumelwe abe nemigomo emithathu njalo lapho evakashela izitolo—ukuqonda isitolo, ukuxhumana namakhasimende nokuxhumana nabasebenzi, bese ehamba phakathi kwemigqa yamashalofu asendaweni. Kusukela kokukhulu kuya kokuncane, ukuhlela abasebenzi, i-SKU, kanye nenzuzo enkulu yomkhiqizo ngamunye konke kungaphakathi kwesitolo sakhe.
Kuphela ngokuzehlisa, ukususa umqondo "wobuholi", nokucacisa injongo yesitolo lapho i-shop patrol ingathola khona inkinga ngempumelelo futhi ixazulule inkinga ngempumelelo. Inqubo eyisisekelo ye-shop patrol ukwenza ukuhlolwa kokuphathwa komkhiqizo kanye nokumaketha ukuze kuhlolwe izinga lokuchithakala komkhiqizo, ubusha, izinga lokushintshana, izinga lokuphelelwa yisitokwe, ukubonisa ubuhle, inhlanganisela, njll., nokukuphatha ngokushesha. Lapha, abaphathi abaphezulu bangafundisa ngesibonelo nangesibonelo, bedlulisela ulwazi lwabo lweminyaka eminingi kubasebenzi, bebafundisa ukuthi bangaphatha kanjani izindawo zokugcina impahla, ukuthi bangabonisa kanjani imikhiqizo, nokuthi bangahlanganisa kanjani imikhiqizo ethengiswayo. Lokhu kuseyinqubo enhle yokuqeqesha kanye nokusabalalisa isiko lenkampani.
Cacisa okuqukethwe okuyinhloko kokuphathwa kwesitolo
Ukuqapha isitolo akukhona nje ukuhambahamba esitolo, kudinga futhi ukuthola nokuhlaziya izingxenye ezahlukene zesitolo.
Ngesikhathi esifanayo, lapho uqapha esitolo, isimiso sokungathinti ukuthenga kwamakhasimende kufanele sibe yisimiso, futhi isimiso sokuthi “ikhasimende kuqala” kufanele sithathwe njengesimiso. Lapho uhlangabezana nemibuzo yamakhasimende, kufanele iphendulwe futhi ichazwe ngokushesha, futhi ukukhomba ngokungahleliwe akuvunyelwe ngokuphelele. Kubalulekile futhi ukubeka isibonelo lapho uqapha ezitolo futhi ufundise abasebenzi ukuthi basungule umuzwa oqinile wokuba nomthwalo wemfanelo. Kubalulekile ukwenza amarekhodi abhaliwe ezinkinga ezitholakele futhi ubhekane nazo ngesikhathi esifanele.
Isikhathi sokuthunyelwe: Disemba 31-2021
