IZwi liboniswa empeleni yi-Psychology, njengoba nje umuntu ebona umfazi omuhle, futhi owesifazane ubona umfana omuhle, uhlala efuna ukubheka okuningi. Uma isitolo sakho sezithelo sifinyelela lokhu, amakhasimende azofuna ukuyidla futhi azodonsa, khona-ke uyisigamu sempi. Lezo zitolo zezithelo ezenza umsebenzi omuhle zinokuboniswa okuhle futhi zizimisele kakhulu ukuthenga. Futhi isitolo sezithelo esingenzi kahle, ukungasasholo igama elikhombisa, kumane kubi kakhulu kune-Street Stall.
1. Yini okuthiwa imodeli yokubonisa yegolide?
Impendulo: Ngokombono wesitolo sezithelo, kugcizelela ukusebenziseka kalula nokunaka kokuthengwa komkhiqizo. Uma nje kufanelekile ngokwandisa ivolumu yokuthengisa yalo mkhiqizo noma ukuthuthukisa ukubonisa isithombe somkhiqizo senkampani, kungabizwa ngokuthi yi-Gold Display. Ngokombono wokuthenga lula, ukugcizelelwa kokuboniswa komkhiqizo ukwanelisa lula amakhasimende okubukwa kanye nokulula lapho uthenga.
Isibonelo: Ukuphakama okungcono kakhulu okuthengiswa kusuka ku-120 cm kuya ku-160 cm, ukuphakama okuhle okubonakalayo kungu-10 cm ngaphezulu nangaphansi kokuphakama kokubuka kwekhanda. I-angle ebonakalayo ebonakalayo yomkhiqizo ingama-30 degrees asele nakwesokudla, futhi i-angle ebonakalayo eqondile iyindlela yekhanda. Ama-degree angama-45 phansi afanele.
2. Imikhiqizo ingafaniswa kanjani ngokunengqondo futhi ukuthengisa kuzoba ngcono?
Impendulo: Ngokuya kokufaniswa komkhiqizo, umuntu uncike ekumeni kwabathengi bakho abangena esitolo, okunye kuncike ekutheni ukwehlukanisa indawo ngayinye esebenzayo, njengokuphakanyiswa, okuhlangenwe nakho, indawo yokubonisa, indawo evamile yokubonisa, njll.
3. Uhlobo luni lokubonisa olungaheha ukunakwa kwamakhasimende ngokwengeziwe, futhi yiziphi izindlela nezindlela?
Impendulo: Ngokuvamile ukukhuluma, umgomo wokubonisa ukukhombisa uchungechunge olufanayo oluvundlile futhi uchungechunge olufanayo ngokuqondile, bese wenza okokuqala-kokuqala ngasikhathi sinye. Ngokuqondene nezilengeli zodonga nemibukiso yewindows, kanye nokusatshalaliswa okusatshalaliswa kanye nemibukiso yesiqhingi, kuya ngokuthi isitolo sakho sinesikhala esanele.
4. Ukunquma usayizi wesitolo? Ingabe ingaba khona indawo yokuzijabulisa ezinikezele?
Impendulo: Usayizi kanye nesilinganiso sesitolo kanye nokusatshalaliswa kwesigaba kanye nenombolo yezinto ohlela ukuzithenga zingowokuqala. Ukusungulwa kwendawo ekhethekile yokuzilibazisa kuncike ekutheni uhlose ukusebenzisa amamodeli wokuhlola wokusebenzisa okusetshenziswayo futhi ukuthi ngabe kukhona ukwesekwa kwensiza ngemuva kokuxhumana.
5. Uyini umehluko phakathi kokubekwa kwezimpahla ezijikelezayo nezimpahla ezibulalayo? Yini ubungako kanye nengxenye ethi?
Impendulo: Kunezilinganiso eziningana zokujikeleza kwezimpahla ezimpahleni ezibulalayo: 6: 4 yiyona kakhulu. Ngaphezu kwalokho, isiphakamiso esikule nkinga ukuqala ngesimo sakho sesitolo. Isibonelo, uma ugxile kwizithelo ze-boutique, izilinganiso zihlukile.
Kukhona nezikhundla ezimbalwa zokubekwa. Lezo okufanele ziqinise ukuthandwa kwazo futhi zigqamise imikhiqizo ehamba phambili ibekwe endaweni eyinhloko; lezo okufanele ziqhube izitayela zakho ezishisayo zonyaka, zigxile eceleni; Lezo okumele zithuthukise ukunambitheka kwazo kanye nensizakalo, shesha izimpahla ezijikelezayo ohlangothini lweshalofini noma ziye ekhoneni.
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Impendulo: Beka le mikhiqizo eqotho endaweni okulula ukuyibona esitolo, kepha kungenzeka ingabi yindawo ebonakalayo kakhulu. Ungase futhi ucabangele ukubeka kancane endaweni ngayinye, kepha kufanele kube nezimpawu ezisobala zokugcina isitha sijule futhi sivumele amakhasimende ukuba abe nomuzwa wokumangala yonke indawo kanye nezaphulelo yonke indawo, nakho okuhle kakhulu.
7. Siphi isikhundla esingcono semikhiqizo ephakathi neyentengo ephezulu?
Impendulo: Ingxenye eyodwa yendawo egolide eshiwo ngenhla iyisisekelo esisodwa, kanti owesibili ubekwa endaweni ephakathi nendawo yengxenye ephakathi nendawo yesitolo. Musa ukubeka eduze komnyango noma i-cashier. Uma kukhona indawo yokuzilibazisa yokuzilibazisa, vele uyibeke eduze.
8. Ingabe kuyadingeka ukukhombisa uhlobo lomkhiqizo ngohlobo futhi uqokomise ukuboniswa kwamakhabethe wesithombe?
Impendulo: I-sub-brand ingeyamikhiqizo emikhulu. Lokhu kuhle. Ngasikhathi sinye, iKhabhinethi lesithombe kufanele lengezwe. Ngokuvamile, lokhu kuzokwenziwa ngokusetha lonke udonga lokugeleza kwabantu okuphambili ngakwesokudla. Abanye akudingekile. Hlela okwakho. Isitolo sisonke, sihlelwe ngezigaba, kanye nomfaniswano. Lapha, uma ukusatshalaliswa kwemibala yomkhiqizo kubhekwa njengokuhamba phambili, nginovalo lokuthi i-brand oyithengayo iyinkimbinkimbi kakhulu futhi kunzima ukuyihlelela.
9. Ngabe lesi sitolo sisebenzisa iziqukathi ezenzelwe wena noma zomkhiqizi?
Impendulo: Kuya ngokuthi isitolo sakho sisuselwa kakhulu kumkhiqizo wakho, noma ngabe kususelwa ekubolekeni uhlobo lomkhiqizo ukushayela ukuthengiswa kweminye imikhiqizo. Ingabe kungukucatshangelwa isikhathi eside noma esifushane? Ngabantu abaphezulu kakhulu, kunconywa ukusebenzisa abakhiqizi, kanye naphakathi kwabantu abaphansi nabaphakathi kwaphakathi ikakhulukazi, ukuthuthukiswa kwakho kutholakala esitolo sakho. Uma ufuna ukuthi isitolo sakho sibe uhlobo lwendawo, kufanele ucabangele ukuthola umuntu ozokwakha futhi afane.
10. Ungayibonisa kanjani iwindi?
Impendulo: Isibonisi sewindi kufanele sibonise imikhiqizo yesizini ekhombisa ubuhle besithombe somkhiqizo. Ukuze imikhiqizo ekhonjiswe kumbukiso wewindows, okugxilwe kuyo kufanele kukhonjiswe emikhiqizweni efakiwe, eyinhloko noma yokuphromotha. Khomba ngqo umbuzo bese uqonda ukuthi ngifuna ukukhuthaza noma yini into ethengiswayo?
Alikho ibhizinisi elibi. Kunabantu kuphela abathanda ukwenza izaba. Uma unenhliziyo yokwenza isitolo sezithelo umsebenzi, ngeke yini ukwazi ukukwenza kahle? Uhambo lokufunda alupheli!
Isikhathi sePosi: Jan-06-2022
