Usebenzisa igama elikhuphuka ngokumelene nale nkambiso kwanele ukuchaza ukuthuthukiswa komkhakha olula wesitolo ngo-2021. Naphezu komthelela wobhubhane olusha lwe-Crown Pneumonia, izitolo ezilula zigcine izinga lokukhula okuphezulu kulo nyaka. Ngakolunye uhlangothi, kanye nomncintiswano wemakethe okhulayo emadolobheni okuqala, imakethe yokucwila isibe yimpi entsha yezitolo ezilula, futhi ama-brands amaningi wesitolo alula akhetha ukuqhubeka nokwanda; Ngakolunye uhlangothi, ukwandisa imingcele yebhizinisi sekuyindlela entsha yezitolo eziningi ezilula. Ukusuka lula kube lula, insizakalo isiphenduke indawo entsha ekhanyayo.
Umkhuba ocwilayo nowengeziwe uyaqhubeka
Naphezu komthelela wobhubhane olusha lwe-Crown Pneumonia, uma kuqhathaniswa nezinye izinhlobo zokuthengisa, izitolo ezilula zigcine izinga lokukhula okuphezulu kule minyaka emibili edlule. Umbiko we- "2021 China China Since Score Development Development" ukhishwe yiChina Chain Store & Franchise Association ethinta ubhubhane, ngo-206 billion yuan, okuthengiswayo kwezigidigidi ezingama-69%, kuncipha kakhulu. Kodwa-ke, yize idatha yokuthengisa ye-2021 ayikadedelwa, kusuka kumandla ezinkampani ezahlukahlukene zezitolo ezilula, ukunwetshwa kwesitolo kuseyinkambiso ejwayelekile.
Kulonyaka, izitolo ezilula zaseJapan ziqhubeka nomkhuba wonyaka owedlule, okuqhubeka nokuvula izitolo nokucwila. Isitolo seLawson Connensience kungashiwo ukuthi ukuthuthuka ngokuxhuma kanye nemingcele. Kulonyaka, isimemezelo saso esiphakeme kakhulu ukwandisa inani lezitolo eChina kuya ku-10,000 ngo-2025. Ku-Lawnson China ascreetuest top100. Ngaphezu kwezitolo ezilula ze-Lawnson, ebilokhu yaziwa ngayo "Izithiyo eziphakeme" ukujoyina, kuvulwe ngokushesha kulo nyaka. Inani lezitolo ohlwini lwanda kusuka ku-2,147 ngo-2020 kuya ku-2 387 kulo nyaka.
Ngaphezu kwalokho, okuholayo okuholela ezifuywayo ezifuywayo ezifana ne-Meiyijia, uJianfu, uTangfuu, neBianLifeng nazo ziqhubeke nomkhuba wokuvula izitolo kulo nyaka, futhi inani lezitolo liye laqhubeka likhula.
Kuyaqapheleka ukuthi izimakethe ezicwilayo ezinjengamadolobha amabili nesithathu kuye kwaba "izinkampani ezintsha zempi" yezinkampani ezilula ezitolo ukuze zigxile kuzo. Umkhakha usushintshe inkolelo yendabuko ethi "North, Shanghai, Guangzhou, Shenzhen" kanye nezindawo ezisogwini zisendaweni ephilayo ephilayo yezitolo ezilula. Eminyakeni emibili edlule, amadolobha amaningi angaphakathi ezweni abuye adonsele izitolo ezilula. Kusukela ngo-Agasti kulo nyaka, izitolo ezisebenziseka kalula zeLawson zizinze ngendlela eminingi emadolobheni amaningi asezingeni eliphakeme anjengeTangshan, Hebei, no-wunto, Jiangsu, enezitolo ezicishe zibe cishe ezingama-20; I-7-Eleven ivule izitolo zayo zokuqala eDezhou, eShandong, kuKuning, eYunnan nezinye izindawo. Ngokungezelela ezitolo ezilula zaseJapan, izinhlobo ze-Store ezilula zasendaweni nazo ziguqula izicubu zazo emakethe ecwilayo: IBianLifeng yavula izitolo zayo zokuqala eFshan, eJiangsu, iTangjiu, iLianyungang kanye nezinye izindawo, kanye nezitolo zezindawo zaseTangjiu zingene eMakethe yokuqala ...
Inkomba yesitolo esithi "2021 China City China China Chineclionce Stratene" Ikhishwe yiChina Chain Store & Franchise Association ikhombisa ukuthi ukuthuthukiswa kwezitolo ezilula kwamanye ama-tuizhoun anjenge-FUJOUN ku-FUJOUN ASTRECE KAKHULU KAKHULU KAKHULU. Amadolobha okuqala- neyesibili. Amadolobha anenqubo enkulu yentuthuko asheshe athathwe yi-chain confence store Brands ngamandla athile; Isikhala sokuthuthuka semakethe yesitolo esilula emadolobheni amaningi okuqala- kanye nesibili siye sacindezelwa futhi, futhi isimo sokuthuthuka sisezingeni lesikali esiphelele kanye nenombolo yezitolo zokuvula nokuvalwa. Gcina izwe elinganiselayo lilonke.
Lapho Ukuhlanganiswa Kwezimboni Kuyaqhubeka
Lapho izitolo ezilula ze-Chain zingena emakethe yokucwila, izinhlobo zendawo ezisebenzisekayo zendawo zizothinteka nakanjani. Eminye imikhiqizo iye yamelana nengcindezi futhi yakhetha ukuhlangana nayo, kanti abanye bakhetha ukutholakala futhi bahlanganiswe.
Ukutholwa okubili kwezitolo ezilula zomthetho kulo nyaka kuvuse ukunakwa kwemboni. NgoSepthemba walo nyaka, amasheya weRainbow amemezele ukuthi asayine isivumelwano "Isivumelwano Sokudluliselwa Kwemithetho" ngeCollson Connensience Storesience WOWO, Ltd (Laffitway as as tianhong wewo). NgoNovemba, iSichuan Ooo Supermarket Chain Management Co, Ltd. (Laffered ebizwa ngokuthi yiSichuan Wowoustermarket) yaguqulwa yaba yi-Chengdu Lawson Complience Store Management Co, Ltd. Ummeli wenkampani, lokhu futhi kusho ukuthi uLawtson Isitolo sezinto ezilula sithole ukulingana okungu-100% weSichuan Wowoustermarket futhi kwafika ngokusemthethweni emakethe yaseChengdu.
Ngaphezu kokutholwa okuphezulu kukaLawson, eminye imikhiqizo yesifunda nayo ihlanganiswe. NgoMeyi 29, i-Guangdong lula Store Brand Tainfu lula, enezitolo ezingaphezu kuka-5,800, iqedele ukutholwa kohlobo lwe-haihuaua, amaqembu amabili acishe asungule ngokuhlanganyela uHuaihua Haoban Tiinfu Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commerce Commercial Co, Ltd. I-Tiantu lula izobhalisela i-yuan eyizigidi eziyi-6, i-accounting ka-60% yamasheya, futhi i-haoban yabhalisa uYuan ayizigidi ezi-4, accounting ama-40% amasheya.
Abangena ngaphakathi emkhakheni bakholelwa ngokuvamile ukuthi ukutholwa kwezinto zendawo ezisebenzisekayo zesitolo sezinto kuyindlela ejwayelekile yezinkampani ezilula ezitolo zokufaka izimakethe ezintsha. Iningi lezinto ezilula ezitholwe ezitholakele zinezimo zokusebenza ezifuywayo ezifuywayo futhi zintula ukuncintisana okuhambisana nemakethe ngezinga elithile. Isibonelo, iSichuan Wowouster Mopermarket yayinezitolo ezingama-748 lapho itholwa yiqembu elihle kakhulu ngonyaka we-2017, kepha manje inezitolo ezingaphezu kuka-300 eChengdu. I-Lai Yang, I-Dean of the Beijing Institute of Commerce kanye ne-purculation isu, ikholelwa ukuthi kuyinto ejwayelekile ukuthola ama-Brands alula wesitolo ukuze abe namacala wokutholwa ngesikhathi senqubo yokucwilisa. "Manje sekuyisikhathi sezinkampani ezisebenziseka lula ukuhlanganisa amakhono abo okusebenza kanye nokuhlinzekwa kwezinkampani ezilula ezisebenzisekayo. Kusho uLai Yang. Ama-Brand Brands wendawo anamamodeli alula anemodeli elula, futhi amanye ahlala ngisho nasezitolo zabafazi bezithandani noma ezitolo ze-franchise flop, azikwazi ukubhekana nokufunwa kwabathengi okukhulayo kwabathengi kanye nomncintiswano wemakethe owandayo. Abantu abasemboni baze basho ngokungazethembi ukuthi lapho ukuhlanganiswa kwezimboni ezisebenziseka lula kuyaqhubeka, imiphumela ingahle iphume kungakapheli iminyaka emithathu kuya kwemihlanu.
Idijithali kanye nokwenza lula kube umkhuba
Ngenkathi imboni ihlanganisa, indlela yokuqinisa ukusebenza kwesitolo sezitolo ezilula ngokwayo sekuyinselele enkulu. Ifana namafomethi wokuthengisa okuthengiswayo njengezitolo ezinkulu kanye nezitolo ezinkulu zezitolo, ama-digitalization nawo asebe yindawo enkulu yokuthuthuka kwezitolo ezilula kulo nyaka. Imikhiqizo eminingi isiqalile ukuhlanganisa nobuchwepheshe, izama ukusebenzisa ubuchwepheshe ukusiza izinkampani ukuthi zinciphise izindleko futhi zikhuphule ukusebenza kahle, futhi zihlangane nezithuthukisi eziqhubekayo zabathengi. Funa abathengi. Ama-Brands ajwayelekile wesitolo akhulisa ngenkuthalo imingcele yawo yebhizinisi, ukuthatha "isitolo esivumelana nawe + n" njengephuzu elisha le-breakthrough.
NgoSepthemba walo nyaka, uGuangdong 7-Eleven, onomlando weminyaka engu-29, ohlanganyele ne-Omni-Channel Digital Service Provelider MultiPood DMall. Cishe izitolo ezingama-1,500 kanye nezikhungo ezintathu zokusabalalisa zonke zethulwe i-MultiPoint Retail Sobunal Cloun. , Ukuhlinzekwa kwama-Chain, ama-franchisees, amasheya kanye nezinto zokuphamba ekuphathweni kwendlunkulu kuyo yonke inqubo, zonke izinto zedijithali. UWen Hongjaie, Umqondisi Ophethe uGuangdong 7-Eleven, wake washo ukuthi ukuguqulwa kwedijithali kweGuangdong 7-Eleven sekutholile imiphumela ebekiwe. Ukuthatha ukuguqulwa kwedijithali kwesikhungo se-Logistics njengesibonelo, ukulungiswa kokuhlunga kukhuphuke ngo-30% ngemuva kwenguquko.
I-Tang Jiu lula, inkampani ehamba phambili yesitolo esijwayelekile eShanxi, ibambisene ne-Alipay ukuvula i-Con. 1 Digitalince Store, ehlanganisa izinsiza zokudla kanye nezinsizakalo ezilula, futhi ilethe umcabango omkhulu ezitolo ezilula. Kubikwa ukuthi lesi sitolo sisethe indawo yesevisi yedijithali okokuqala. Ngaphezu kokushaja, ukufudumala kwamahhala kokudla, ukugcinwa kwe-Express kanye nendawo yokudlela, amakhasimende angabeka ama-oda online nge-Tangjiu Alipay Applet, ujabulele ukulethwa kabusha kwezingubo, njll. Isevisi eyenziwe ngezifiso. Ngaphezu kwalokho, abasizi bezwi elihlakaniphile kanye nezinsizakalo zeBlue Vest Services nazo zizoba online iminyaka eminingi ukuhlinzeka amakhasimende asebekhulile emphakathini ngemininingwane yakamuva yokulwa nenkohliso nemiyalo yokuthi ungawasebenzisa kanjani amadivaysi ahlakaniphile. I-Zhang Yuhong, Iphini Lika-Generali Generality of Tang Jiu lula, uthe izinsizakalo zedijithali eziku-inthanethi ziphuke ngemikhawulo yesitolo, zivumele "ukuxhumanisa" kwezitolo ezilula ukwandisa nokuvuselela "lula" Isinyathelo esisodwa eduze. Umuntu ophethe ipulatifomu evulekile ka-Alipay uveze ukuthi imodeli yesitolo elula nayo izothuthukiswa ezindaweni eziningi eShanxi.
IBianLifeng ijike izitolo zayo ezingena ku-inthanethi zibe yimidiya yendawo. Kusukela ngoJulayi nyakenye, iBianLifeng isisungule ukubambisana ne-movie "Yabai", "Inyoka emhlophe 2: Inyoka eluhlaza" ne "Changjin Lake" ekusikweni nasekusatshalalisweni kwefilimu. Akugcinanga nje lapho besakaza amavidiyo wokuphromotha wefilimu ezitolo, kodwa futhi nakwezokuxhumana nabantu. Ukuxhumana kukhuphuke ukuthandwa kwe-movie futhi kwabizwa ngeqembu elisebenziseka lula iqembu labathengi ukubheka ku-movie.
Lo nyaka ngunyaka wokuhlanganiswa kanye nokuphumelela komkhakha wezitolo olula. Naphezu komthelela wobhubhane olusha lwe-Crown Pneumonia, izinkampani ezilula zesitolo zisalakala futhi zilwela ukuthuthukisa ukusebenza kwazo. Ukusuka esifundeni uye ezweni lonke, kusuka lula ukusenza kube lula, futhi kusuka kusiko kuya kwi-digitalization, noma ngabe imboni ikhula kanjani, ifomu lesitolo elilula, ligxile kwisidingo sabathengi yinhloso eqhubekayo.
Isikhathi sePosi: DEC-28-2021
