Ukusebenzisa igama elithi ukukhuphuka ngokumelene nomkhuba kwanele ukuchaza intuthuko yemboni yezitolo ezilula ngo-2021. Naphezu komthelela wobhubhane olusha lwe-crown pneumonia, izitolo ezilula zigcine izinga lokukhula eliphakeme kakhulu kulo nyaka. Ngakolunye uhlangothi, njengoba ukuncintisana kwemakethe kukhula ngamandla emadolobheni asezingeni lokuqala, imakethe enciphayo isibe yindawo entsha yokulwa yezitolo ezilula, futhi izinhlobo eziningi zezitolo ezilula zikhetha ukuqhubeka nokukhula; ngakolunye uhlangothi, ukwandisa imingcele yebhizinisi sekuyindlela entsha yezitolo ezilula eziningi. Kusukela ekulula kuya ekulula, isevisi isibe indawo entsha ekhanyayo.
Umkhuba wokucwila nokwanda uyaqhubeka
Naphezu komthelela wobhubhane olusha lwe-crown pneumonia, uma kuqhathaniswa nezinye izinhlobo zokuthengisa, izitolo ezithengisa izinto ezilula zigcine izinga lokukhula eliphakeme eminyakeni emibili edlule. I-“2021 China Convenience Store Development Report” ekhishwe yi-China Chain Store & Franchise Association ikhombisa ukuthi ethintekile yilolu bhubhane, ngo-2020, inani eliphelele lezitolo ezithengisa izinto ezilula zomkhiqizo ezweni lonke lizodlula u-190,000, kanye nokuthengiswa okungu-296.1 billion yuan, lapho ukuthengiswa kwezitolo ezithengisa izinto ezilula zendabuko kungama-271.6 billion yuan, izinga lokukhula elingu-6%, lehle kakhulu. Kodwa-ke, yize idatha yokuthengisa ka-2021 ingakakhishwa, kusukela ekushintsheni kwezinkampani ezahlukene zezitolo ezithengisa izinto ezilula, ukwanda kwesitolo kuseyindlela evamile.
Kulo nyaka, izitolo zaseJapan ezithengisa izinto ezilula ziqhubekile nomkhuba wangonyaka odlule, ziqhubeka nokuvula izitolo nokucwila. Isitolo sezimpahla ezilula saseLawson singathi sithuthuka ngesivinini esikhulu. Kulo nyaka, isimemezelo saso esidumile sokwandisa inani lezitolo eShayina libe yi-10,000 ngo-2025. Ku-“2021 China Convenience Store TOP100 List” ekhishwe yi-China Chain Store & Franchise Association, izitolo zezimpahla ezilula zaseLawson zinezitolo ezingu-3,256 ezwenikazi laseShayina, futhi leli nani lizoba ngu-2,707 ngo-2020. Ngaphezu kwezitolo zezimpahla ezilula zaseLawson, isitolo sezimpahla ezilula esingu-7-Eleven, esihlale saziwa “ngemigoqo emikhulu” yokujoyina, sivulwe ngokushesha kulo nyaka. Inani lezitolo ezisohlwini likhuphuke lisuka ku-2,147 ngo-2020 laya ku-2,387 kulo nyaka.
Ngaphezu kwalokho, izinhlobo zezitolo zasekhaya ezihamba phambili njengeMeiyijia, Jianfu, Tangjiu, kanye neBianlifeng nazo ziqhubekile nomkhuba wokuvula izitolo kulo nyaka, futhi inani lezitolo liqhubekile nokukhula.
Kuyafaneleka ukuqaphela ukuthi izimakethe ezicwilayo njengezindawo zesibili nezesithathu sezibe “izinkundla zempi ezintsha” izinkampani zezitolo ezilula okufanele zigxile kuzo. Imboni ishintshe inkolelo yendabuko yokuthi “iNyakatho, iShanghai, iGuangzhou, iShenzhen” nezindawo ezisogwini ziyindawo yokuhlala eyinhloko yezitolo ezilula. Eminyakeni emibili edlule, amadolobha amaningi angaphakathi nezwe nawo adonsele izitolo ezilula. Kusukela ngo-Agasti kulo nyaka, iLawson Convenience Stores ihlale ngokulandelana emadolobheni amaningi asezingeni lesifunda njengeTangshan, Hebei, Wuhu, Anhui, kanye neNantong, Jiangsu, enezitolo ezingaba ngu-20; i-7-Eleven ivule izitolo zayo zokuqala eDezhou, eShandong, eKunming, eYunnan nakwezinye izindawo. Ngaphezu kwezitolo ezilula zaseJapan, izinhlobo zezitolo ezilula zasendaweni nazo ziyazivumelanisa nezimo emakethe yokucwilayo: iBianlifeng ivule izitolo zayo zokuqala eFoshan, eJiangsu, eXuzhou, eLianyungang nakwezinye izindawo, kanti izitolo ezilula zaseTangjiu zingene emakethe yaseZhengzhou okokuqala…
I-“2021 China City Convenience Store Index” ekhishwe yi-China Chain Store & Franchise Association ikhombisa ukuthi ukuthuthukiswa kwezitolo ezilula kwamanye amadolobha esigaba sesithathu nesesine njenge-Huizhou e-Guangdong kanye ne-Putian e-Fujian kusondele kakhulu ezingeni lemakethe yezitolo ezilula ezivuthiwe, futhi izinga lokuncintisana alincane kangako. Amadolobha esigaba sokuqala nesesibili. Amadolobha anamandla amakhulu okuthuthukiswa athathwa ngokushesha yimikhiqizo yezitolo ezilula ezinamandla athile; indawo yokuthuthukiswa kwemakethe yezitolo ezilula emadolobheni amaningi esigaba sokuqala nesesibili icindezelwe kakhulu, futhi isimo sokuthuthukiswa sisezingeni lesilinganiso esiphelele kanye nenani lezitolo ezivulayo nezivalayo. Gcina isimo esilinganiselayo sisonke.
Uma ukuhlanganiswa kwemboni kuqhubeka
Lapho izitolo ezinkulu zingena emakethe yokucwila, izinhlobo zezitolo ezinkulu zasendaweni zizothinteka nakanjani. Ezinye izinhlobo ziye zamelana nengcindezi futhi zakhetha ukuhlala ndawonye, kanti ezinye zikhethe ukuthengwa nokuhlanganiswa.
Ukuthengwa okubili kwezitolo ze-Lawson kulo nyaka kuvuselele ukunaka kwemboni. NgoSepthemba walo nyaka, iRainbow Shares yamemezela ukuthi isayine “Isivumelwano Sokudlulisela Inzuzo” neLawson Convenience Store, futhi ihlela ukudlulisela inkampani yayo engaphansi kwayo iRainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (ebizwa ngeTianhong Wewo) 100% Equity. NgoNovemba, iSichuan Ooo Supermarket Chain Management Co., Ltd. (ebizwa ngeSichuan WOWO Supermarket) yashintshwa yaba yiChengdu Lawson Convenience Store Management Co., Ltd., kanti ummeleli wezomthetho washintshwa esuka kuLu Weiwei waya kuMiyake Shixiu, owesibili kuyiLawson (China) Investment Co., Ltd. Ummeleli wezomthetho wenkampani, lokhu kusho nokuthi iLawson Convenience Store ithole i-100% equity yeSichuan WOWO Supermarket futhi yafika ngokusemthethweni emakethe yaseChengdu.
Ngaphezu kokuthengwa okukhulu kukaLawson, eminye imikhiqizo yesifunda nayo ihlanganisiwe. Ngomhlaka-29 Meyi, umkhiqizo wesitolo sezinto ezisebenziseka kalula saseGuangdong iTianfu Convenience, onezitolo ezingaphezu kuka-5,800, waqeda ukuthengwa komkhiqizo omkhulu kunayo yonke wendawo we-Haobao eHuaihua, eHunan, kanti inani lokuhlanganiswa nokuthengwa lalicishe libe ngu-200. La maqembu amabili azosungula ngokuhlanganyela iHuaihua Haoban Tianfu Commercial Co., Ltd., lapho iTianfu Convenience izobhalisela khona ama-yuan ayizigidi eziyisithupha, ahlanganisa amasheya angu-60%, kanti iHaoban ibhalisele ama-yuan ayizigidi ezine, ahlanganisa amasheya angu-40%.
Abantu abangaphakathi embonini ngokuvamile bakholelwa ukuthi ukuthengwa kwemikhiqizo yezitolo zasendaweni kuyindlela evamile yokuba izinkampani zezitolo zasendaweni zingene ezimakethe ezintsha. Iningi lemikhiqizo yezitolo zasekhaya ezitholakalayo linezimo zokusebenza ezilinganayo futhi alinawo ukuncintisana emakethe okuhambisanayo ngezinga elithile. Isibonelo, isitolo esikhulu saseSichuan WOWO sasinezitolo ezingu-748 lapho sithengwa yi-Best Group ngo-2017, kodwa manje sinezitolo ezingaphezu kuka-300 kuphela eChengdu. ULai Yang, umphathi we-Beijing Institute of Commerce and Circulation Strategy, ukholelwa ukuthi kuyinto evamile ukuthi imikhiqizo yezitolo zasekhaya ibe namacala okuthenga ngesikhathi senqubo yokucwila. “Manje sekuyisikhathi sokuba izinkampani zezitolo zasekhaya zihlanganise amakhono azo okusebenza kanye nochungechunge lokuhlinzeka. Kwezinye izinkampani zezitolo zasekhaya ezingakwazi ukuthuthuka ngokwanele kanye namamodeli okuphatha abanzi, kungase kungabi yinto embi ukuthengwa.” Kusho uLai Yang. Imikhiqizo yezitolo zasekhaya ezinamamodeli alula, kanti ezinye zihlala ezitolo zamakhosikazi emibhangqwana noma ezitolo ze-franchise flop, azikwazi ukubhekana nesidingo sabathengi esikhulayo kanye nokuncintisana okukhulu kwemakethe. Abantu embonini baze basho ngokusobala ukuthi lapho ukuhlanganiswa kwemboni yezitolo ezithengisa izinto ezincane kuqhubeka, imiphumela ingavela phakathi neminyaka emithathu kuya kwemihlanu.
Ukwenziwa kwedijithali kanye nokulula kuba umkhuba
Ngenkathi imboni ihlanganiswa, indlela yokuqinisa ukusebenza komkhiqizo wesitolo esilula ngokwawo isibe yinselele enkulu. Njengoba kunjalo ngezindlela zokuthengisa zendabuko njengezitolo ezinkulu nezitolo ezinkulu, ukwenziwa kwedijithali nakho kube yindlela eyinhloko yokuthuthukiswa kwezitolo ezilula kulo nyaka. Imikhiqizo eminingi isiqalile ukuhlanganiswa nobuchwepheshe, izama ukusebenzisa ubuchwepheshe ukusiza izinkampani ukunciphisa izindleko nokwandisa ukusebenza kahle, kanye nokuhlangabezana nokuthuthukiswa okuqhubekayo kwabathengi. Isidingo sabathengi. Imikhiqizo yezitolo ezilula yandisa ngenkuthalo imingcele yebhizinisi layo, ithatha "isitolo esilula + N" njengendawo entsha yokuthuthuka.
NgoSepthemba walo nyaka, iGuangdong 7-Eleven, enomlando weminyaka engama-29, ibambisene nomhlinzeki wezinsizakalo zokuthengisa zedijithali we-omni-channel iMultipoint Dmall. Cishe izitolo eziyi-1,500 nezikhungo ezintathu zokusabalalisa zonke zethule iMultipoint Retail Union Cloud., uchungechunge lokuhlinzeka, abanikazi bama-franchise, indawo yokugcina impahla kanye ne-logistics endlunkulu yokuphatha yonke inqubo, zonke izinto zokwenziwa kwedijithali. UWen Hongjie, umqondisi omkhulu weGuangdong 7-Eleven, wake wathi ukuguqulwa kwedijithali kweGuangdong 7-Eleven kufinyelele imiphumela ngezigaba. Uma sithatha ukuguqulwa kwedijithali kwesikhungo sezokuthutha njengesibonelo, ukusebenza kahle kokuhlunga kukhuphuke ngo-30% ngemuva kokuguqulwa.
I-Tang Jiu Convenience, inkampani ehamba phambili yezitolo ezithengisa izinto ezilula eShanxi, ibambisene ne-Alipay ukuvula i-No. 1 Digital Convenience Store, ehlanganisa izinsizakalo zedijithali kanye nezinsizakalo ezilula, futhi iletha umcabango omkhulu ezitolo ezithengisa izinto ezilula. Kubikwa ukuthi isitolo simise indawo yesevisi elula yedijithali okokuqala. Ngaphezu kokushaja, ukufudumala kokudla kwamahhala, indawo yokugcina izinto ngokushesha kanye nendawo yokudlela, amakhasimende angabeka ama-oda ku-inthanethi nge-applet ye-Tangjiu Alipay, ajabulele ukulethwa kwezingubo zokuwasha, ukuvuselelwa kwezingubo ezisetshenzisiwe, njll. Insizakalo eyenzelwe wena. Ngaphezu kwalokho, abasizi bezwi abahlakaniphile kanye nezinsizakalo zevesti eluhlaza okwesibhakabhaka nazo zizobe ziku-inthanethi iminyaka eminingi ukuze zinikeze amakhasimende asebekhulile emphakathini ulwazi lwakamuva lokulwa nokukhwabanisa kanye nemiyalelo yokuthi angawasebenzisa kanjani amadivayisi ahlakaniphile. UZhang Yuhong, iphini lomphathi jikelele we-Tang Jiu Convenience, uthe izinsizakalo zedijithali eziku-inthanethi zidlule imikhawulo yesikhala sesitolo, zivumela "ukuxhumana" kwezitolo ezithengisa izinto ezilula ukuthi kwande futhi kuthuthukiswe, kusuka "ekulula" kuya "ekulula" isinyathelo esisodwa eduze. Umuntu ophethe ipulatifomu evulekile ye-Alipay wembule ukuthi imodeli yesitolo esithengisa izinto ezilula izophinde ikhuthazwe ezindaweni eziningi eShanxi.
I-Bianlifeng iguqule izitolo zayo ezigcwele ezingaxhunyiwe ku-inthanethi zaba yimithombo yezindaba yendawo. Kusukela ngoJulayi ngonyaka odlule, i-Bianlifeng isungule ukubambisana nefilimu ethi “Yabai”, “White Snake 2: The Green Snake” kanye nethi “Changjin Lake” ekusakazweni nasekusatshalalisweni kwefilimu. Abagcinanga nje ngokusakaza amavidiyo okukhangisa ale filimu ezitolo, kodwa nasezinkundleni zokuxhumana. Lokhu kuxhumana kwandisa ukuthandwa kwale filimu futhi kwacela iqembu labathengi besitolo esiseduze ukuthi lihlole le filimu.
Lo nyaka unyaka wokuhlanganiswa kanye nentuthuko embonini yezitolo ezilula. Naphezu komthelela wobhubhane olusha lwe-crown pneumonia, izinkampani zezitolo ezilula zisalokhu zinolaka futhi zizama ukuthuthukisa ukusebenza kwazo. Kusukela esifundeni kuya ezweni lonke, kusukela ekulula kuya ekulula, kanye namasiko kuya ekwenziweni kwedijithali, kungakhathaliseki ukuthi imboni ithuthuka kanjani, ngefomethi yesitolo ezilula, ukugxila ekudingweni kwabathengi kuyinjongo eqhubekayo.
Isikhathi sokuthunyelwe: Disemba 28-2021
